XR VIRTUAL PRODUCTION



XR. Virtual technology usually .involves shooting in a high-priced, dedicated studio, often with a million plus dollars worth of high-tech gear.

Now, with our exclusive new XR Mirage Technology, we can bring all of the gear, 3D, Virtual Set Artists, Camera crew and 4K cameras to  any green screen studio for a small fraction of the usual cost.



WHAT IS XR VIRTUAL PRODUCTION?

The term ”XR Virtual Production”  or “Extended Reality Production”refers to a revolutionary basket of technologies including: 3D/4K Virtual Sets (often Unreal Engine 5.0 and beyond)  Green Screen orLED Video Wall and live compositing in 4K with moving camera(s).

Often other technologies such as MoCap (motion capture) VolCap (Volumetric Capture) and Unreal’s MetaHuman are incorporated. It is our opinion that XR Production is the future of cinema

XR VIRTUAL - LED WALL WITH. CAR

What Are The Advantages of XR Virtual Production?


Perfect Lighting

Most of the lighting is already in the virtual sets so you begin your shoot day much sooner. And you never loose the light.  Always “magic hour”


Instantly Available

No wasted time & expense building, wrapping or storing physical sets.


Actors

Shoot out all your expensive talent in the first day(s)


The Budget

XR Virtual Projects are not only much more professional and have higher in production value but are often 40% to 60% less expensive.

No compromise Virtual sets can be customized to give you exactly the location you want.

AN EXAMPLE BELOW OF AN

Unreal 5.0 Virtual Set and Surrounding Environment

The talent, director, and camera operator shoot in the dark in a typical green screen production. The production crew on set sees the actor(s) moving against a field of monochromatic green.

It is not the best way to capture realistic photographs with precise composition, but it is also not optimal for the actors.

Only after editing can the success of a shot be determined.

Live Virtual Set Compositing Service

The full photorealistic 3D, 4K set is composited in real-time with the actors using our cutting-edge technology and a moving camera.

It’s genuinely “What you see is what you get.”

4K Virtual Sets Live Compositing In Our Astoria Prime Green Screen Studio

We Merge Actors Into 3D/4K Photorealistic Virtual Sets Using a Jib-Mounted Camera.

On a modified Jimmy Jib, a Sony F55 4K camera with a Cabrio Zoom lens is mounted to the stage. We employ a sophisticated tracking system with motors on the Jib and lens to synchronize the exact focal length of the lens and the camera's position in space relative to the 3D virtual set.

Typically, the only way to achieve camera movement on a green screen is to place tracking markers on the green screen and then use Cameramatch Move to composite in post-production.

The TV show was shot on our Astoria Prime Stage with JettSets Technology.

Interviews and “fireside chats” can easily be held in a warm, intimate setting. The difference that the right location can make in a two—or three-person conversation is fantastic. With JettSets technology, you not only have great virtual environments but can also do what other Green Screens can’t.

Move the camera to a Green Screen! You can add life to the scene by zooming, panning, making dolly moves, taking crane shots, etc.

3D /4K Virtual Sets Demo Reel

Here, you see interior and exterior spaces created by the computer. All are rendered in 3D /4K resolution. The quality is so accurate that it could be projected on a giant movie screen at the same excellent rate.

All set to receive your script.

Your artists.

Your vision.

Using XR (Extended Reality) in conjunction with Unreal Engine technology brings a host of advantages across industries such as film, gaming, architecture, education, and beyond. Unreal Engine is a powerful tool for rendering real-time graphics, and when paired with XR (which encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)), it provides immersive, interactive experiences that are revolutionizing content creation. Here are the key advantages:

Conclusion

Combining XR with Unreal Engine technology creates an immersive, interactive, and highly flexible toolset for creators across many industries. Its real-time rendering, cross-platform capabilities, and support for photorealistic visuals provide significant advantages in gaming, film, architecture, education, and more, making it a powerful solution for developing cutting-edge XR experiences.

XR Virtual Production FAQ

  1. What is XR Virtual Production at American Movie Company?

    XR Virtual Production harnesses cutting-edge extended reality tools, like Unreal Engine and LED walls, to create immersive, in-camera virtual environments. Rather than traditional green-screen compositing, it delivers real-time backgrounds, lighting, and visual effects directly on set.

  2. What makes this different from traditional virtual production?

    Instead of requiring a million-dollar, permanent XR studio, AMC’s XR Mirage technology brings the gear, 3D artists, camera crew, 4K cameras, lighting, and live compositing to any green-screen studio. This offers substantial cost savings while maintaining high-end XR capabilities.

  3. What’s included with XR Mirage packages?

    They include Unreal Engine 5.2 virtual sets, studio space, whole production crew, three 6K cameras, a video switcher, lighting and grip equipment, and live 4K compositing. All this is available for under $10,000.

  4. What are the benefits of using XR Mirage?

    • Significant cost savings: up to 30–60% less than traditional XR studios.

    • Flexible deployment: it can be set up in any equipped green-screen studio.

    • Real-time visuals and performance: actors react to live environments, and directors see the final composite in-camera.

  5. What types of environments can you create?

    AMC offers a vast library of virtual scenes, ranging from urban streets and architecturally designed interiors to broadcast-style sets and creative thematic backgrounds. All are rendered in real time via Unreal Engine.

  6. How does XR differ from green-screen virtual production?

    With LED setups and real-time compositing, XR enables natural lighting, parallax and depth effects, and immersive interaction, captured directly in camera. This reduces the need for post-production and enhances realism.

  7. What types of projects benefit most from XR Virtual Production?

    Ideal for:

    • Corporate video content and brand ambience.

    • Music videos and creative performances.

    • High-end commercial spots and dynamic broadcast segments.

    • Virtual event environments and immersive storytelling scenarios.

    • The real-time flexibility and visual impact lend themselves to many creative use cases.

  8. How do I book XR services or inquire further?

    Reach out via phone at 212‑219‑1075, email info@americanmovieco.com, or use the contact form on their website. Provide details on your production’s vision and needs, and they’ll help craft a tailored quote.