Major Brand AI Commercials
“Coca-Cola Just Released a Holiday Ad Made Almost Entirely with AI. Here’s How They Did It”
If you haven’t seen Coca-Cola’s new holiday ad, do yourself a favor and watch it:
It’s nostalgic. It’s emotional.
It was built almost entirely using AI tools, eliminating the need for a traditional film shoot.
Here’s how they pulled it off:
The Tools
Three AI production studios were brought in, including:
Silverside AI (Pereira O’Dell’s innovation lab)
Secret Level
Wild Card Studio
They worked with NVIDIA’s Omniverse platform, which served as the AI-enabled production environment.
For animation and visuals:
Leonardo AI was used for image generation.
Runway and Luma AI handled motion and video synthesis.
A mysterious in-house AI called Kling was used for editing and compositing.
The Process
Each studio delivered a complete 60-second spot. These were produced:
Faster than traditional production pipelines
At a fraction of the cost
With zero physical sets or shoots
Instead of relying on camera crews and location scouts, the team utilized prompts, fine-tuned model outputs, and iterative design cycles to achieve their goals. Still human-led. Still story-driven. But radically more efficient.
But Let’s Be Clear…
As Rob Wrubel (Silverside AI) put it:
“AI didn’t make these ads, they were made by humans with AI.”
It’s not “press a button and walk away.”
It’s the beginning of a new era in filmmaking, faster, more scalable, and more customizable than ever.
What This Means for Us
At American Movie Company, we’re already exploring these same tools in commercial work, avatar creation, and AI-assisted previsualization.
This is the future:
One team, one laptop, and a global campaign
Localized ads with minimal overhead
More time for creativity, less time burned in logistics
Want to explore how AI video workflows can transform your next campaign?
Let’s talk.
Credit it to Silverside AI, a creative innovation lab spun out of Pereira O’Dell, led by Rob Wrubel, which was one of the three AI studios involved.