Broad Trends: AI Video Growth Over the Last Year

1. AI Video Generator Market

   The AI video generator market expanded from approximately US$614.8 million in 2024, with forecasts estimating growth to over US$716.8 million in 2025 and reaching nearly US$2.56 billion by 2032, indicating a CAGR of around 20 %.

2. Media & Entertainment AI & Marketing AI

   The AI market in media and entertainment was valued at US$25.98 billion in 2024, with a projected CAGR of 24.2% through 2030.

   Similarly, AI in marketing reached US$20.44 billion in 2024, with a 25% CAGR forecast.

3. Advertising Video Production Industry

   The global advertising video production market, which includes all ad videos (traditional and AI-assisted), was estimated at US$67.0 billion in 2024 and is expected to grow to approximately US$75 billion in 2025, at a nearly 12.2% CAGR.

Adoption of Generative AI in Commercial Video Advertising

• Ad Buyer Adoption

  According to the IAB’s 2025 report, 30% of digital video ads are currently created with generative AI (up from ~37% using GenAI content tools last year).

  Meanwhile, buyers report a 44 % adoption of GenAI tools (up from 37% year-over-year) and expect usage to continue rising.

• Forecast to 2026

  IAB projects that 40 % of all video ads will be generated using GenAI by 2026.

---

Estimating the 12‑Month Trend (Rough Month‑by‑Month)

Since precise monthly data isn’t available, here’s an estimated progression based on available year‑over‑year changes:

Estimating the 12‑Month Trend (Rough Month‑by‑Month)

Since precise monthly data isn’t available, here’s an estimated progression based on available year‑over‑year changes:

Estimated Share of Video Ads Made with AI

This smoothly interpolates from IAB’s 37 % usage a year ago to roughly 44 % now. This trajectory reflects accelerating adoption but not explosive month‑by‑month jumps. In August and September 2024, approximately 38–39% of video ads were created with AI, indicating a slight early increase. By July 2025, this had grown to around 44–45%, indicating steady growth over the year.

---

How Much of the Overall AI Video Production Growth Is Due to Commercial Advertising?

July 2025

AI-generated video ads currently account for 30% of all digital video ads, with a projected rise to 40% by 2026.

Ad video production is a subset of the broader advertising video production market (US$67 billion in 2024).

Given adoption rates, AI-generated commercials are likely to represent around 30%–35% of total video ad volumes as of mid-2025.

---

Summary

The overall volume of AI‑made videos (including scriptwriting, editing, animation, etc.) has likely grown steadily at ~20–25 % annually over the past year, as suggested by market size data.

For advertising video commercials, adoption has steadily risen—from roughly 37% usage in mid-2024 to about 44–45% today, with a projection to 40% of all video ads by 2026.

Roughly one-third to nearly two-fifths of all commercial video ads now utilize generative AI.