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WebCasting Fashion Shows

Live Streaming

The Runway

HD Video Live Streaming | Fashion Shows WebCasting

American Movie Company’s Professional WebCasting Services for Apparel Designers.

We’re here to make the runway come alive!  With our Fashion WebCasting Services, designers can Live Stream the launching of their collection to a receptive worldwide audience.

The possibilities are, indeed, endless!  One can Live Stream to Facebook, YouTube or any other social platform of your choice.

Questions? Specific needs? Email us at:

or call us at:


We WebCast For Top Designer Brands

WebCasting during New York Fashion Week has been our forte!

Allow me to drop a handful of names… They’ve availed themselves of our Live Streaming Services. 

Hugo Boss, Rag and Bone, J Crew, Tory Burch, Levi’s, Alice & Olivia, Vince, Champion and Ted Baker, London.

Logos of major fashion week design brands.

Live Streaming technology makes your fashion show accessible to anyone, anywhere in the world, at any time.

WebCasting Fashion on the Street

We have the technology to WebCast where there is little or no Internet available.

Whether the venue where the event is taking place is yours or at an atmospheric alleyway, we can use our Bonded 4G Cellular Solution to WebCast the event live with no web access.


Model in red flowing gown - 4K Video


Fashion Shows

Live Streaming a fashion collection to an audience of buyers and distributors worldwide via the Internet means that those designs are reaching the market in real-time. There’s no audience limit when you Live Stream, so the number of people that virtually log in to the runway could mean global success. When you Live Stream the show, you guarantee access to the event to those interested in remote locations.  I don’t need to go on about the magic of the internet.  The world is within reach!

As you saw in the video, Live Streaming your fashion show gives your audience different angles.  Models don’t simply strut!  Viewers also have access to archived video material of the show, so that it can be shared and spread throughout the Web. At the risk of being redundant, as you saw in the video, a live show that took place on a given day for a few hours can be saved for later viewing from any location, thus increasing accessibility to the brand.

Watch the Live Stream Video below from the Cushnie et Ochs Fall/Winter 2018 runway show.  

It was directed by Philip Fleischer under the auspices of the American Movie Company.  His work is outstanding.

Fashion Shows WebCasting

We have been at the forefront of Fashion Live Streaming for years!

Nordstrom has worked with the American Movie Company for several years during Fashion Week.  They know the value of Live Streaming events to promote all brands sold at their stores nationwide.

American Movie Company is always excited to work with Nordstrom. The fashion giant WebCasts several fashion shows and panels to live audiences across their social media platforms. We treasure our relationship and are eager to meet again.

WebCasting Fashion Shows 1

Fashion Week per se and many other related shows are eagerly awaited by fashion aficionados in New York, Milan, Paris and (dare I say it? the world over. Attendants are mostly celebrities, fashion editors, buyers from major stores such as Henri Bendel, Bergdorf Goodman, Saks Fifth Avenue, Bloomingdale’s, a select group of fashion industry insiders and, of course, the media. 

Click here to find out more about our Event Production Services that can be combined with Live Streaming for ultimate success.

WebCasting fashion shows and similar events cast a much wider net!  Remember this, I will elaborate below.

Don’t fall in with those who assume this event is only about the clothes.  Think about it!   It’s where trends are set and where decisions are made that determine what will be sold in stores worldwide. This is also where the color of the season is chosen!

Watch American Movie Company’s Live Streaming for Nordstrom Live and Birkenstock’s 2019 Collection.

Ashley Graham Exclusive Interview

Ashley Ann Graham is an American model. She has appeared on the cover of fashion magazines such as Vogue, Harper’s Bazaar, Glamour, and Elle. In addition, she appeared in several Levi’s campaigns.

Chi Zhang is a renowned designer in China

He showed for the first time at a WebCast shot and streamed live by The American Movie Company direct from The Intrepid’s Space Shuttle Pavilion where men and women danced down the runway in an array of streetwear with an emphasis on outerwear.

Live Streaming Video for the 2018 Danilo Gabrielli Collection

The American Movie Company set up a multi-camera live WebCast for Danilo’s New York Show.  The event was Streamed Live to Facebook Live and YouTube.

Danilo Gabrielli is a high end fashion label for women created by this amazing Italian-American designer. The company was founded in New York City in September, 2011 and debuted in Europe during London Fashion Week, September 2012 and has been featured in Vogue, Glamor, Harper’s Bazaar, Elle as well as on Fashion TV in Europe.


Harpers Bazaar Magazine open with two pages showing Danilo Gabrielli fashions against a black background
Elle Magazine UK with fold out page with model wearing Danilo Gabrielli design dress
Elle Magazine UK with fold out page with model wearing Danilo Gabrielli design dress

Watch this awesome video from our Fashion Week WebCast in 2017

Why WebCast Fashion?

Viewers react 85% more favorably to live vs recorded events.

WebCasting enables you to broadcast your vision directly to your clients worldwide.The hot trend now is to micro-target your audience by streaming to FaceBook Live. AMC’s Live Streaming Solutions for Fashion events is the way to go.

WebCasting is the best way for others to experience your event without physically being there.

Shoot high fashion on a virtual runway in one of our Green Screen/White Cyc Studios or on location on one of our many private indoor or outdoor exotic locales.

Devin's Premium Flypack lage console with livestream webcasting encoders etc.

WebCasting Fashion Shows is a MUST!

WebCasting has become a must for high end brands such as, Gucci, Louis Vuitton, Chanel, Yves Saint Laurent and other designers of their ilk. They have left an enduring mark on the fashion world. Others, less known, have a shot at breaking out and reaching a wide audience. Smaller labels are smart to follow suit. 


Live Streaming is at the forefront of this and many other industries.  They have all reached the conclusion that any way to get them more eyes is worth pursuing!  What are the benefits of making these traditionally private events available to a wider audience?  Countless, as it turns out. 

The Benefits of WebCasting Fashion Shows

For brands, it’s a great opportunity to receive live feedback from consumers on whether this season’s offerings are a hit or a miss – even before the clothes are manufactured for the consumer market – thus allowing for the opportunity to refine the line before it heads to stores. A more refined, feedback-driven collection translates to greater sales and happier customers. 

Live Streaming is also a powerful and under-utilized sales tool, especially for smaller to mid-size brands without massive marketing budgets. 

It is cost-prohibitive to travel to every fashion market to meet with potential buyers.  Think WebCasting! Your latest collection can be available to everyone interested via Live Streaming.



Stage your event dramatically in our unique locations or  virtually in one of our eight Manhattan studios.

What Is a Typical Fashion Week WebCast?

There really is none.

Last winter we shot a five camera show on the Intrepid Aircraft Carrier in NYC.  We used high-end cameras in wireless mode and ran thousands of feet of fiber.  We flew a drone over the ship to start the WebCast with an amazing intro.  The drone footage led into a video we previously shot and edited including a montage of the models on the more fashionable streets of Manhattan.

But, we often shoot fashion shows with just three Sony Ex3 cameras.  Usually, we begin backstage with the flurry of preparation and an interview with the designer.  Then we move two cameras to the end of the runway to catch the models walking towards the camera in a full head-to-toe shot.

The second camera fixates on a model’s figure to highlight important elements of the designer’s creation as well as to make the shot more interesting and dynamic.

The third camera is usually a side shot catching the lateral action as the model moves through the frame.


Call Bill Milling


Our sophisticated FlyPack encoder is literally a “TV station in a box”.  We cut and dissolve between shots, we incorporate graphics and lower thirds on the fly, we call up previously shot footage of the two built-in DVRs, etc.

So, your WebCast will not just be a raw recording of the event but a well-produced, professional “show” that will do justice to your brand.

And, naturally, you will have the final video to show again and again on the Web and anywhere you choose.

We recently did a live WebCast for Buick and they chose to stream only to Facebook.  It’s free and an extremely powerful distribution mechanism.  Most encoders can only stream to one location.  Ours can stream to two.  So, you may want to stream to, say, Facebook Live and YouTube or directly to your designer’s website.

Model In Yellow Hoodie Coat

Webcast Fashion on Green Screen Virtual Sets

We can shoot against a wide variety of still and video backgrounds.  Our Manhattan Green Screen Studios can digitally composite live models into 3D virtual environments (Tommy Hilfiger is doing some extremely creative work in this area).

You can easily shoot custom scenes and use them as real or fantastical background for your fashion show.  The scenes below are free footage found on Youtube.   Shoot your models against green with a device such as a TriCaster which will live composite them into a photo real or wildly creative dreamscape and stream the result in real time to the Internet and out to the world,

Virtual Sets for WebCasting Fashion

These are just a few of hundreds of available  “photo real” virtual sets to be used as backgrounds for fashion shows shot against green in the studio.

WebCasting Fashion Shows

by | Jan 19, 2020

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