Approximately two billion people use Facebook every day.
Do you need any more reason to consider using the power of Facebook to build your brand and communicate with your friends, clients, and business associates?
More good news. Up until recently, the only way to access the power of Facebook Live was to use your iPhone (then later Android). But now, you can use a variety of techniques to WebCast real professional video in real time to select audiences all over the world – for free.
Below, I include a video giving you an overview of the experience and value of using Facebook Live. Following that. I link to another short video explaining the ease with which you can use your smartphone to stream.
Then, for those of you wishing to get a bit more professional with multi-camera, better sound, graphics and more, I add a section on using WireCast to Webcast followed by a section on using the Open Broadcast Standard “OBS”.
Actress and physical fitness expert, Kim Komando, demonstrates just how easy it is to WebCast directly to Facebook. She explains how “Pages” permit you to easily create a strong visual presence and quickly engage your live audience.
Previously the whole WebCasting process required expensive encoding video mixing devices like TriCasters but now it’s quite simple and virtually can do it.
But here’s the truth, just like anyone can use their smart phone or a cheap prosumer video camera to shoot moving pictures, in order to create the most compelling video one must leave it to the professional streaming experts.
If you wish to make a video presentation that is up to TV standards you will need an professional FlyPack such as a Tricaster or LiveStream unit and will want an experienced technical director to operate it. At that point, you can not only encode but fly in graphics, mix in music, cut between eight or more cameras, employ lower thirds, insert prerecorded video and get creative with green screen compositing, virtual sets.
Click on the link below for more details regarding this professional approach
- IK Multimedia iRig Mic Lav compact lavalier microphone for smartphones and tablets http://amzn.to/2flAxjl
- Rode WS9 Deluxe Wind Shield for VideoMicro and VideoMic Me (This mic is great if you have more than one person on camera) http://amzn.to/2f0xUoM
- BOYA BY M1 Lavalier Microphone (budget version) http://amzn.to/2mHsG0j
Build Your Brand and Expand Your Business With Facebook Live
Download the FREE Smartphone Gear Guide here: http://PhoneGearGuide.com
- Here’s a short list of useful gear suggested by the video creator
- CamKix Deluxe Universal 5in1 Camera Lens Kit for Smartphone http://amzn.to/2gDz22V
- Smartphone Tripod
- Arkon iPhone Tripod http://amzn.to/2flAxjl
- Joby GorillaPod SLR Zoom Tripod with Ball Head Bundle http://amzn.to/2gDD4by
- MeFoto SideKick360 Smartphone Tripod Adapter ( Buy the + version if you have an iPhone +) http://amzn.to/2flAG6n
- Joby GorillaPod with a MeFoto 360 Plus are used by the author in the video.
How to Stream to Facebook Live From Your Smartphone
How to do a Professional Facebook Livestream With WireCast
Stream to Facebook Live With the new WireCast functionality.
This video runs through a cool new WireCast functionality and shows you step by step exactly how to you can use it to create professional Facebook live WebCasts, with multi-camera management and a lot of other really useful features!
Useful Links For WireCasting
WireCast Studio: http://primalvideo.com/go/wirecast
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It’s increasingly obvious that Live Streaming is a highly effective tool for effectively and inexpensively engaging a huge audience. No wonder it is so popular with series online marketers and brand builders.
WireCast has just changed everything by adding support for Facebook Live, meaning you can leverage all of WireCast’s pro features like multi-camera input and management, and Stream Live to Facebook! Check out (http://primalvideo.com/go/wirecast)
If you found this helpful, we’d really appreciate a share, thumbs-up or a comment. If not – thumb it down, we’d love the feedback! Make sure to subscribe over at http://PrimalVideo.com/subscribe to receive all our weekly updates – and I’ll see you next time.
Episode #1 – How Do You Set Up a Professional Live Stream On Facebook
Episode #2 – Five Things You Need To Know When You Stream Live to Facebook
Episode # 4 Here’s Five Things You Probably Didn’t Know About Wirecast & Facebook
Episode #5 – Behind the Scenes WireCast to Facebook Live
More info to make your WebCasts look professional.
How to Stream to Facebook Live With Our OBS Tutorial
Go Live on Facebook Profile with OBS
How to stream live with OBS directly from your Facebook profile.
Going live from your Facebook profile with OBS opens endless possibilities.
Going to epiclivevideo.com and accessing the application will bring you to a Facebook dialog box so you can set up your own live stream. After your information is entered just copy the stream key and open OBS. to launch your stream. Just click on settings then in the settings OBS window. Click on “stream” and you are in business.
Select ‘Live” And then you can paste your “stream key” into the field. “Click OK” and then start your stream. You will observe that the live stream starts in the preview window. Then to go live all that’s left is to click “Go Live.”
After you finish streaming, just click “Stop Streaming,” It’s literally that easy to share your stream across the Internet.
In order to save the stream, you just need to locate it on your Facebook page and right click. Then choose “Show video URL” and copy and paste where you would like your video to be seen. After you finish streaming, you can go to your video and edit it right from your Facebook profile page.
Five Ways to Improve Your Facebook Live Streams
- Audio: Facebook Live will not publish a live stream if there is no audio track present. In order to publish the feed, you can add a silent, low-bitrate audio track. Using FFmpeg to publish the RTMP feed, the silence was added after the video input switches. If you are mixing multiple video sources into a live stream, make sure all sampling rates for the audio track match each other. If you initialize an RTMP stream with one sampling rate such as 44.1kHz and then switch to a 48.0kHz sampling rate, the audio pitch of the live stream will be adversely affected. Most, if not all, video mixing software such as vMix and Telestream Wirecast will resample all outbound audio sampling rates to a fixed rate, but the server-side-based management of sources may not be able to resample audio rates on-the-fly.
- Credentials: Make sure credentials are checked for validity in the hours leading up to a live-stream event. Administrators often change the point person’s access to a Facebook page. If possible, have a backup account ready that also has the approval to publish a live stream.
- Archives: Always record to one or more locally attached storage devices. If any copyrighted music is detected in a live stream, Facebook Live’s processing engine may not allow the archive to publish after the event.
- Moderators: During your event preparation, make sure you’ve assigned more than one person to moderate and respond to the live commentary. Facebook Live enables administrators of Facebook pages and events to “post as” the page owner, instead of under the individual’s own Facebook account name. Don’t unnecessarily expose identities of individuals working for the organization in a live feed—give those admins authority to speak for the organization.
- Planning: Determine the best way to find your audience. Depending on the size of your potential audience and the intention of your live stream, you may find it better to create an event on your Facebook page. By creating an event ahead of your intended live stream time, you can gauge audience participation by seeing who has marked themselves as Interested or Attending.
I fully expect Facebook Live to continue to thrive as a means to expand audience reach and awareness.
[This article appears in the January/February 2018 issue of Streaming Media Magazine as “More Facebook Live Lessons.”]
How To Stream To Facebook Live: Tips & Tricks
How to Create a Live Stream on Facebook:
- Go to https://www.facebook.com/live/create.
- Click Create Live Stream.
- Choose where you want to post your live broadcast.
- Select Enable persistent stream key if you want your stream key to be permanent. If this isn’t selected, you won’t be able to use this stream key again after the stream ends.
- Copy and paste the server URL and stream key or pesistent stream key into the settings of your streaming software and start the video stream from your encoder. A preview screen will appear.
- Write a description, Title and Video Game tag.
- Click Go Live or Schedule.