Now more than ever, consumers are demanding access to healthy lifestyle choices, and brands like Nutrisystem are listening. One of our very own American Movie Company operators, Michael Gonzalez, recently completed a campaign shoot for the popular fitness lifestyle company.
The company announced its new FreshStart advertising campaign, which coordinates across digital, social, television and print channels. Nutrisystem forged relationships with digital and television creative agencies to deliver across a wide variety of platforms, including video.
“Our approach this year represents an exciting, fresh departure for us,” according to Keira Krausz, Chief Marketing Officer of Nutrisystem, Inc. “While we proudly remain performance marketers, we also are focused on employing visuals and messages that underscore our brand evolution.”
Our Professional Autocue Teleprompter, operated by an experienced technician, captured the visuals needed to make this campaign possible. Michael also trained both of the campaign’s featured actors in teleprompter performance, another testament to his skill and versatility. The resulting video has garnered over 23,000 views on YouTube.