Commercial Video

Our work ethic: Passion, Pride, Professionalism

  • Six Manhattan Studios
  • 4K/5K HFR Edit & VFX Suites
  • Directors & DP’s with Decades of Experience
  • 183 Commercials & Counting

We provide the highest quality Commercial Video Production in NYC!

We offer the full Commercial Video Production package:

  • In-House Creative
  • Six Manhattan Studios
  • 4K/5K HFR Edit & VFX Suites
  • Directors & DP’s with Decades of Experience
  • High-End Gear: Alexa & RED
  • Professional, Caring Crews
  • 183 Commercials & Counting

We love unique and/or large requests.

Our Commercials:

Inclusion Ping Pong Table Commercial

Client: Inclusion Table Tennis

Team Cocoa Vs. Team Fruity

Client: Post Foods

Edge Shaving Gell: Dream Job Contest

Client: Edgewell

El Tabador Helps out for the Holidays

Client: Koodo

La Cocchinella

Client: La Cocchinella

Why let us produce your commercial?

From its inception, the American Movie Company has been producing high-quality commercials.

Our founding staff got their starts in the eighties in the feature film world of 35mm cinematography. Budgets were always low yet expectations extremely high. The film and processing itself was a large part of the cost of each project. So, we learned to plan. Every detail was thought out and arranged well in advance. Failure was simply not an option. Clients saw how our low-cost feature films were attaining theatrical release and primetime spots on HBO and Network TV. They saw that they were produced on schedule and on budget. As time went on, more and more advertisers and agencies turned to AMC for economical yet highly professional commercial video production. They wanted feature film quality without bloated budgets. We have been delivering ever since.

nyc commercial production

We are only as good as your last project.

Every project must be approached as “mission critical”. Even the lowest of commercial budgets deserve the very best effort. Your entire team must be artistically, intellectually, and emotionally involved in the success of the venture. From casting to crewing to catering, every aspect is extremely important; it’s critical that the commercial client be respected and intimately involved. While the intended final product will be a labor of love, it must first and foremost represent our client’s intentions. Additionally, the budget must be respected. It is not quality at any price but quality at the price the client agrees to pay. These are the self-imposed creative production values that have set the American Movie Company apart from its competition.

At AMC, we are not “bean counters” trying to squeeze maximum profit form every deal. Every employee has jumped head first into this crazy industry because we love making movies. We all care about our end products more than the money we are payed. And if any staff or crew member starts to feel differently, they quickly lack a place on our team.

For you next commercial consult with us! We can meet with you, hear your ideas, understand your vision and then give you a proposal. We love being involved as early as possible in the creative process. This early involvement can save you time, money and produce a superior product.

Our Commercial Video Production Experience:

The founding staff of the American Movie Company have worked in commercial video production for over three decades; founder and CEO Bill Milling began in the early 80s with commercials shot on his at-the-time new 35mm Arri BL. Since then, we have moved on to:

  • Working as the full production entity for two national “ Coco Puffs” cereal commercials.
  • MilkCal, a milk based calcium product, was shot in our midtown studio. We wrote and co-produced this series of national commercials.
  • Commercial for Kadoo which was shot on an exterior location in New Jersey.
  • Liam Neeson spent a week in our Wall Street studio where our crew shot 4k video and extensive VFX for the London-based musical “War of the Worlds”.
  • A Verizon commercial was shot in our Walker Street Stage. We wrote and produced three local commercials as well at that location:
    • Alice’s Ice Cream
    • Gold Standard Gyms
    • Stress Out Vitamins
  • “Vahan Jewelry” commercials (shot and produced by Jacob Getz)
  • A commercial for Inclusion Table Tennis


Our Creative Talent:

AMC Producers Bill Milling and Arie’ Ohayon have written, produced, edited, and directed hundreds of projects including feature films, music videos, PSA’s, WebCasts, and, of course, Commercials.

  • Bill Milling has written, produced and directed over 20 feature films.
  • Hernan Toro, DP, has shot 12 features, 15 shorts and 880 commercials.
  • Arie Ohayon, DP/Senior Editor, has written, produced and directed hundreds of 4K videos (commercials, music videos, pharmaceuticals, etc.


Our Crew:

Our “A team” features an experienced DP, Camera Ops, DIT, Gaffer, Grip, Dolly Grip, Sound Recordist, Prompter Ops, etc. All are seasoned veterans who have worked with us on hundreds of productions including commercials, features, music videos, pharmaceuticals, and WebCasts.


Our Equipment:

We own the following equipment. We can facilitate the rental and return of almost any piece of film equipment which we do not own.

Our Chelsea South Stage (Manhattan) has an Alexa Mini, RED Dragon, FS7, a full set of seven CP2 primes with Zeiss zoom, a Jimmy Jib, TriCaster 455, and great bandwidth.

Our Chelsea North Stages (Three Manhattan Stages) have four new Sony FS7 4K cameras, cannon 24 to 70mm lenses with the software package in our control room. We also own a fully loaded TriCaster 8000 with a 1 GB fiber link to the nearby Google Building where it can go to the web via satellite. Also located in this studio is a Brainstorm VFX Suite.

Our SoHo Stage has a TriCaster 850 Extreme and plenty of bandwidth. Although small, this Greenwich Village stage is very upscale and well equipped. (We recently shot there with Helen Mirren.)

Our Astoria “Mega Stage (80’ X 35’ with 30’ to the grid) is used by feature productions. We have an array of satellite dishes on the roof and three master control rooms to route video literally anywhere in the world without bandwidth issues.

From Our American Movie Company Blog…

High Efficiency Video Coding

High Efficiency Video Coding   How much infrastructure is being built out to address bandwidth issues that will break the barrier in delivering a high quality viewing experience over the last mile? Exactly what can HEVC (High Efficiency Video Coding) offer today...

Kinetic Typography : Manual V Type Monkey

Video Editing: Kinetic Typography : Manual V Type Monkey   Happy New Year people! Hope your holidays went well. But for the majority of us (including myself) its time to get back infront of our respective computers and work. In my case edit. For a few years now...

Video Production needs great Audio Production

Sound Quality Back on The Rise ?   One would expect that as technology advances so does quality. It has with televisions, computers, and virtually everything else electronic. What’s interesting about audio is how instead of the linear progression that one would...

Audio for Video Production: Analog vs Digital Audio

Every good video production must have good sound quality. Whether it’s a corporate video, a music video, commercial video or any other type of film production nyc, having a good sound engineer is crucial. When it comes to sound there are two distinct ways of storing...

Audio for Video Production: SD 552 Cheat Sheet Menu Navigation

Sound Devices’ 552 Portable Production Mixer       It goes without saying that the proper sound equipment is absolutely essential for video production, no matter when and/or where your shoot is taking place. Cinematography, acting skills, and script...

Audio for Video Production: What is “Sample Rate”?

  RJ Yenesel is a seasoned sound tech in the video production NYC scene. Some of the productions he and our other crew members have worked on can be found here.   Like many terms referring to digital audio, “Sample Rate” is one often thrown around and not...

iPhone 5 Video Camera – Tricks and Tips

You might find the following tips and tricks useful. Airplane Mode – This simple trick is probably the most overlooked battery saving feature for smartphone users.  When you’re not using your phone simply switch it to airplane mode to extend battery life. The...

Shooting Video Guerrilla Style in New York

  Possibly one of the most rigorous types of shoot for any filmmaker is guerrilla style shooting. Guerrilla style is very fast paced and often requires very little setup, since the goal is to successfully complete the shot in as little time as possible....

Postproduction: Kinetic Typography: Tutorial For Beginners

  My last post was about comparing doing kinetic typography manually to doing it in TypeMonkey.  I figured it would be awesome to do a “tutorial” of sorts for people who want to try kinetic typography the old fashioned way.  The steps I’m going...